Industry

HR Tech

Company

Sense

Duration

2022 - Present

Design at Sense

Sense is an AI-powered talent engagement platform that helps recruiting teams hire faster and build stronger relationships at scale. It automates sourcing, screening, scheduling, and candidate communication across text, email, chat, and voice. By combining workflow automation, CRM, and conversational agents, Sense empowers talent acquisition teams to achieve unparalleled efficiency, engagement, and faster placements.

Sense is an AI-powered talent engagement platform that helps recruiting teams hire faster and build stronger relationships at scale. It automates sourcing, screening, scheduling, and candidate communication across text, email, chat, and voice. By combining workflow automation, CRM, and conversational agents, Sense empowers talent acquisition teams to achieve unparalleled efficiency, engagement, and faster placements.

Visit Website

Highlights

Unified a fragmented suite into a platform experience

Scaled design team from 3 → 15+ (across product, brand, and growth)

Built and launched the Genesis design system

Embedded design into product lifecycle and GTM strategy

Merged brand + product design into a single storytelling system

Drove experience-led adoption & growth with measurable ROI

Delivered key new products: CRM, AI Recruiter, Voice Agents, LLM Chatbots, Mobile apps

When I joined Sense, the experience was fragmented: siloed products, inconsistent design practices, and a lack of cohesion across the platform. I helped define a systems-driven design vision and established an experience north star to guide the unification of the ecosystem into an AI-first, enterprise-ready hiring platform. By scaling a diverse team across product, brand, and growth design, we operationalized this vision—driving coherence, usability, and adoption through a connected, end-to-end experience.

1000+

1000+

1000+

Customers

Customers

125K

125K

125K

Recruiters

Recruiters

100M+

100M+

100M+

Candidate Touchpoints

Candidate Touchpoints

10M+

10M+

10M+

Influenced Hires

Influenced
Hires

Key design initiatives & product launches

AI Recruiter

From Automation to Intelligence

Led the transformation of a legacy automation tool into a next-generation AI Recruiter — a modular workflow engine powering end-to-end candidate engagement.

What began as configurable automation for sourcing and scheduling evolved into an agentic recruiting system capable of autonomously identifying, screening, and scheduling talent through Voice AI agents and workflow intelligence.

We introduced AI copilots that cut recruiter busywork by ~40%, accelerated campaign creation by 2×, and increased candidate response rates by 30%. Together, these innovations helped staffing teams operate at unprecedented scale — transforming recruiting from manual coordination to AI-driven orchestration.

Led the transformation of a legacy automation tool into a next-generation AI Recruiter — a modular workflow engine powering end-to-end candidate engagement.

What began as configurable automation for sourcing and scheduling evolved into an agentic recruiting system capable of autonomously identifying, screening, and scheduling talent through Voice AI agents and workflow intelligence.

We introduced AI copilots that cut recruiter busywork by ~40%, accelerated campaign creation by 2×, and increased candidate response rates by 30%. Together, these innovations helped staffing teams operate at unprecedented scale — transforming recruiting from manual coordination to AI-driven orchestration.

Learn More

CRM

For high volume talent engagement

Scaled an ATS acquisition into a high-volume recruiting CRM, centered on AI and automation. Design played a central role in re-architecting the experience by aligning UX with Sense’s design system and building 0→1 capabilities: unified candidate profiles, embedded talent pools, Voice AI integration, and generative messaging tools.

The result: a strategic CRM that shifted recruiters from transactional workflows to long-term talent cultivation and pipeline health. This helped Sense position itself as an end-to-end platform and expand into the enterprise segment, attracting customers like Nissan, Kaiser, and Carvana.

Scaled an ATS acquisition into a high-volume recruiting CRM, centered on AI and automation. Design played a central role in re-architecting the experience by aligning UX with Sense’s design system and building 0→1 capabilities: unified candidate profiles, embedded talent pools, Voice AI integration, and generative messaging tools.

The result: a strategic CRM that shifted recruiters from transactional workflows to long-term talent cultivation and pipeline health. This helped Sense position itself as an end-to-end platform and expand into the enterprise segment, attracting customers like Nissan, Kaiser, and Carvana.

Learn More

Mobile Apps (iOS and Android)

For high volume talent engagement

Launched new mobile apps, scaling the design system to deliver a consistent and intuitive mobile experience. Prioritized a recruiter-first UX to keep conversations flowing anytime, anywhere. Later expanding to support job management and core workflows for hiring managers and TA teams.

Launched new mobile apps, scaling the design system to deliver a consistent and intuitive mobile experience. Prioritized a recruiter-first UX to keep conversations flowing anytime, anywhere. Later expanding to support job management and core workflows for hiring managers and TA teams.

  • 70M+ messages sent per month

  • 40K recruiters onboarded in the first 6 months

  • 4.8 App Store rating

  • NPS of 58

  • In-product growth initiatives drove app adoption and engagement

  • 70M+ messages sent per month

  • 40K recruiters onboarded in the first 6 months

  • 4.8 App Store rating

  • NPS of 58

  • In-product growth initiatives drove app adoption and engagement

Experience led growth & adoption

For high volume talent engagement

Established a dedicated adoption pod to accelerate customer value realization - key to reducing churn and improving time-to-value in enterprise rollouts. Focussed on:

Established a dedicated adoption pod to accelerate customer value realization - key to reducing churn and improving time-to-value in enterprise rollouts. Focussed on:

  • Contextual feature discovery

  • Impact first time user experience

  • Quick value realization

  • Growth mechanisms and playbooks

  • Celebrate wins and ROI

  • Contextual feature discovery

  • Impact first time user experience

  • Quick value realization

  • Growth mechanisms and playbooks

  • Celebrate wins and ROI

Conversational UX

For high volume talent engagement

Delivered a unified conversational experience across web, mobile, and voice - supporting seamless, omnichannel candidate engagement.

Delivered a unified conversational experience across web, mobile, and voice - supporting seamless, omnichannel candidate engagement.

Brand Design

For high volume talent engagement

Unified brand and product design into a single function to drive faster execution, strengthen go-to-market alignment, elevate visual identity, and build greater customer trust across every touchpoint.

Unified brand and product design into a single function to drive faster execution, strengthen go-to-market alignment, elevate visual identity, and build greater customer trust across every touchpoint.

Tradeshift