Hands-on Craft · Strategic Direction · Team Builder
In every role, I elevate design as both a business practice and a catalyst for clarity, velocity, and growth. With deep expertise in strategic, user-centered design, I’ve scaled high-performing teams across FinTech, HRTech, and enterprise SaaS—driving adoption, retention, and revenue in complex, AI-powered products. I’ve led global teams, mentored emerging leaders, and partnered closely with product, engineering, marketing, and sales to align design with business goals and accelerate execution.
Experience
Head of Design, Sense
2022-Present
Leading the design of an AI and automation-first platform transforming high volume talent engagement across healthcare, manufacturing, logistics, retail, staffing, and hospitality.
Turning fragmented products into a cohesive platform, while driving 0→1 design of new solutions across AI recruiting agents, Voice AI, CRM, and analytics.
Scaled and unified a multidisciplinary design org - aligning product, brand, design systems, and growth to drive adoption, retention, and category differentiation.
Led global design across all product lines, managing studios in SF, Copenhagen, and Bucharest while scaling the team and aligning product, brand, and systems to elevate platform consistency and execution.
Spearheaded the design and GTM of 0→1 innovations including Tradeshift Go (virtual cards), invoice financing, and B2B marketplaces, embedding design from incubation to launch.
Drove design strategy for financial services and supply chain products, partnering cross-functionally to unify fragmented experiences and accelerate adoption across the platform.
Founding Designer, Folloze
2014-2016
Joined as founding design leader to shape the 0→1 product vision and experience
Led customer research, iterative roadmapping, and end-to-end UX to establish product-market fit
Launched and scaled the MVP to 25+ customers, directly contributing to a $10M Series A
UX Design & Research Lead, Travelzoo
2013 – 2014
Rebooted the UX function into a strategic product design team focused on elevating customer experience and business alignment
Led cross-functional efforts to launch new mobile apps, design a curated hotel booking platform, and unify Travelzoo’s product ecosystem across platforms
UX Design & Research Lead, Xoom
2010 – 2013
Founded the customer-focused design practice and grew a team of 6 designers.
Uncovered the key customer need of Trust, and focused the company’s design and competitive strategy on it.
Launched new mobile apps and redesigned the web UX end-to-end through research and A/B testing.
Design Lead, Envestnet (Yodlee)
2008 – 2010
Led a customer-focused redesign of a fragmented set of financial products into a cohesive suite of financial apps – Yodlee Moneycenter
User Experience Designer, SAP Labs
2005 – 2008
Led design system efforts for SAP Business ByDesign —platform for midsize enterprises—focusing on core experiences like enterprise search, collaboration, and productivity
Leadership, by Design
I believe that great design organizations are built with intention: through systems, culture, and a clear sense of purpose. I shape my design leadership around a few core tenets to scale teams and drive impact.
Pillars of My Design Practice
Vision & Strategy
Define an experience north star grounded in user needs and business goals
Translate strategy into narratives and principles that guide design
Connect brand, product, and platform into a unified experience
Operations & Excellence
Build systems that scale quality, clarify roles, and streamline rituals
Align cross-functional teams with proactive, data-informed design
Elevate craft through shared standards, accessibility, and feedback culture
People & Culture
Empower designers to lead and contribute beyond execution
Grow ICs into strategic thinkers and mentor managers to scale their impact
Foster a strong design culture rooted in purpose, storytelling, and mentorship